Planning for the Unknown
A Regional Signal, a Global Lesson
In 2019, African Swine Fever was spreading rapidly across Asia. While leading beef and pork procurement for Taco Bell and Pizza Hut, the potential implications were clear: pork availability could tighten, beef demand could spike, and prices could become volatile almost overnight.
Instead of simply monitoring the situation, we brought a question to our menu and quality teams: “If pork becomes limited or everyone switches to beef, what options do we have?”
Building Flexibility Before It Was Needed
To their credit, our counterparts embraced the work. Together, we reviewed alternative raw materials, identified ingredient substitutions, and built flexibility into recipes — all without compromising quality.
At the time, it felt like prudent contingency planning for a regional livestock event. None of us imagined we would need these levers just months later for a global pandemic.
COVID-19: The Ultimate Stress Test
When COVID-19 hit, meat processing plants across the U.S. faced massive disruptions. Beef facilities shut down. Italian sausage and pepperoni production slowed. Many brands were scrambling for alternatives.
Because of the contingency work we did during ASF:
- Pizza Hut never ran out of Italian sausage or pepperoni
- Taco Bell never faced beef shortages despite nationwide plant disruptions
- Ingredient-level flexibility allowed us to pivot without compromising menu quality
What had seemed like a forward-looking precaution became the reason we maintained uninterrupted service during an unprecedented crisis.
The Real Lesson
Resiliency is not just about procurement — it requires cross-functional collaboration. Ask yourself:
- Does your menu or quality team have ingredient-level contingency plans?
- Are they actively building flexibility, or inadvertently blocking your ability to pivot?
Disruptions are inevitable. Building resiliency into the system before a crisis is what separates organizations that survive from those that scramble.
The next disruption will never be predictable — but you can prepare for it.
Read the full story to see how this played out step by step, and the four lessons every supply chain team should take away.
